The first one is Amy Porterfield blog's and the second is the article from Didem Kurt & John Hulland, Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility.
The analysis is based up on the differences they have in style, arrangement, purpose and audience.
Amy's blog is a very nice blog if you like the marketing related to social media, she publishes many interesting things about this field. Her audience is very broad, from people that are really interested marketing and business to people that just want to get some tips about relating social medias with their own marketing. However the article has a more focused audience, it will be mainly the reader from Journal of Marketing and some academics members. This difference in audience totally reflects all the other differences.
The blog has a more loose style that attract most of people in the internet, is easy to read has many paragraphs, sometimes bullets. The article follows a format to be published on the magazine, it follow a rule of thought as well and also use a much more formal vocabulary.
The way they get to their audience is also different, the magazine is printed and virtual, but the blog is only virtual. The article should thing about all the ways that it can reach their reader and the blog is totally focused on the internet.
Like most kinds of publications, the subject does not make them the same. All the types of writing consider different variables when they are being produced, just as I am doing right now with this post. I consider many factors when I chose how to separate the paragraphs,, how to use this certain word and also how to refer to things.
Sources mentioned:
Kurt, Didem and Hulland,
John. ''Aggressive Marketing Strategy Following Equity Offerings and Firm
Value: The Role of Relative Strategic Flexibility". Journal of
Marketing, Sep. 2013. Web. 22 Jan. 2014.
Portefield, Amy. Amy Porterfield. 2014. Web. 23 Jan. 2014.
Nenhum comentário:
Postar um comentário