quarta-feira, 2 de abril de 2014

Synthesis Post: The Meaning of this Blog Project

What do you know about your field of interest? Do you think you already know a lot? Do you need to learn more about it? These were the kinds of questions that I used to answer with: “Yes, I know a lot about marketing and business, because it is something that I have had a passion for, for long time”. Unfortunately, I was totally wrong; what I knew about my field was very little compared to the actual dimensions of it.

I actually discovered this during my second semester of college, when this blog emerged in my writing class. The project was supposed to be a blog about your field of study, your major and professional interests, with the goal of making you have more certainty about your choice or making you rethink it. Now, I can see that this project transformed, in my eyes, from a random writing project into an amazing possibility for me to grow. This was an opportunity for me to improve my writing, improve my researching, and the best part of it, for me to know and think more about my future field of work.

While writing the blog posts during these 10 weeks, I discovered something new all the time. Because this was not just getting in front of the computer and writing something from my mind, I had to prepare myself and get content to write about. I always thought that the things that I did not know about my field were going to come to me during my college time and this project proved that right. I had to look, search, ask, review, watch, read and write things about what I am going to do for the rest of my life.

When I look back, I see that it is a blog that started recently, only since the beginning of this year. But this is what impressed me the most, I can see that I grew a lot in terms of knowledge, new habits, questions and thoughts about my future profession. I will share with you some of the remarkable changes that the blog had on me.

Habit of reading and researching:
I have never been the type of person that has a passion for reading. This was always a big challenge for me, because I have always wanted to read and have the habit of reading. When the blog project started, I was desperate because I did not have anything to write about my field, even though I thought I knew a lot about marketing and business. This is when my new habit developed, the habit to check important news websites, business magazines, periodicals and academic articles. The effect of this is amazing, because it made me much more aware of what is going on in the world, what kinds of research people are doing in my field and interesting facts about it. I did not write about all the things that I read, but just the fact that now I have this habit of reading and acquiring more knowledge about my field, makes me more prepared for situations that I would find in the future.

Awareness of the field:
The blog motivated me to search more and more, about business or what is happening in the world. This research has brought me a lot of new information and facts. I was impressed with the dimensions that business and marketing have, I read about things that I could have never imagined. Some examples are:
  •      The Science of Colors, which I mentioned on the prompted post for week 9;
  •       I discovered that a company is not made by just a few positions; it has a huge number of departments, divisions and levels, free post of week 5.
  •      The Sochi Olympics polemic and how it has to deal with marketing and business in general, week 7 prompted post;

Other than this, there was all the information that I acquired from articles and news, which made me realize that what I am going to do in the future will impact many other companies, the population, people that study my field and also a mere student, just as me.

Ways to deal with the scope of the field:
At the same time that I started to discover the immensity of business and marketing, I also started to look for ways that I could work in it and where I would fit in. The interview with a professional from my field helped me a lot; I discovered that I do not need to have a specific education to work in a specific position or job. The field is very broad and I realized that I should also have a broad education and a degree that is going to make me be able to fit in as many places as possible inside this area. After this project, I started to consider doing a minor in another field such as economics, German or international business, which would generate more opportunities for me in the future.

Reflection about experiences in my field:
The posts about experiences in the field presented me with the opportunity to reflect about my previous experiences and also about what to look for in the future. Certainly, the Junior Enterprise I took part in, is the thing that I feel more proud to have done so far in my life, it was the closest that I ever got to a real job. The organizational experience at Marketing Mix, brought me a new perspective about the American experience and how students make things work here, even while being just a student. While writing the posts about the Junior Enterprise, I was able to realize how much this contributed to my skills and experience. Adding to that, the organization on campus made me become part of a group that is very interesting and maybe if the blog did not require me to do this, I would have never joined.


As you can see, this was not a tedious project as I expected it to be, it was a fun way to discover many things about my field of interest and also discover a lot of things about my abilities and my future plans. This demonstrates that an assignment does not have to be boring and limited to what is requested from you, if you want, you can turn it into a very nice experience with a lot of benefits at the end.  

domingo, 30 de março de 2014

Week #10, Free Post: Basics to be successful.

I was reading an article in the Business Insider website, which discuss about differences between successful and unsuccessful people. This article was inspired by a LinkedIn post from a CEO. The article itself is based on a image that has some things that people do that can differentiate them.

I realized that this was a very meaningful image that brought me a lot of thoughts:


I invite you to look over this image and also think about this actions in your life: How do you do them nowadays? Which one did you liked the most? Which one would you start to do different?

For me the ones that I liked the most were:
Set goals: this is something that I do on my everyday, I set goal for the day, for the week and also for the month. This way I create some expectations and inceptive to do things. 
Keep a journal: besides the goals that I plan, I also keep a journal that I can register my ideas, thoughts and also things to do. 
Fear change: this is something that I definitely don't do on my life, I have many examples that show how I changed and went out of my comfort zone. So this can help me be successful.
Forgive people: this is one that I am working hard to do and make be part of my life. I do not have the  ease to forgive people because I am proud in the extreme level, so is difficult for me do come back and forgive someone, but I am trying. 


Sources:

Jacquelyn Smith. “Here Are The Major Differences Between Successful And Unsuccessful People”. Business Insider. 24 Mar. 2014. Web. 30 Mar. 2014



quarta-feira, 26 de março de 2014

Week #10, Prompted Post: Remixing Knowledge

Remix of the knowledge, is when you put an information that you want to delivery in a blended format, like mixing words, music, colors, shapes.. It can be a website, a video, a sculpture, a music.., since it delivers its message

Here we are going to analyze a remix project, it is a video that was made by a consulting company from California. This remix project has the intention to attack people for their internship program. However they don't do this in a very nice and professional way. Lets analyze it in topics:

Revision: the topic revised here is the good aspects of this company, they share some of the words that guide their work in the beginning of the video. But what look like is that they just make this words lose all the meaning after the they show what the inters are doing and there is nothing to do with what they showed previously.

Arrangement: this project is arranged a way that in the beginning of the video you do not expect to see what you are going to see. Because they start the video in a much formal way than they end. They show aspects of a serious company, show certificates and organization environment. However after the music start it changes completely, it become a very unprofessional and disorganized idea.  

Invention: this remix transmits a creative message, the invention here is that they put some aspects of the company in a way that they can fit to the music and also into the images that they want to show. 

Delivery: this remix is delivered in the form of a video on YouTube, this might be a good delivery just if they are willing to share this video trough other medias. Because YouTube is not a place that people go to find job and professional opportunities. 

Style: the style is totally inappropriate to the situation. It uses a very unprofessional style during most part of the video, which is not a good idea since this is a video that is willing to acquire candidates for an internship program. They also use images that show unprofessionalism inside of the company, transmuting the idea that this is not a serious company at all.

This way you can check the video and analyze by yourself what do you think. I would say that they did not achieved their goal with this video, which was to attack people for their internship program. If they did attracted some people, they should have reached the company with an image of irresponsibility, lack of commitment, party and fun, nothing of a professional and serious company.  


Source:


Community Boost. "ALO Boom Boom Pow (Digital Marketing REMIX)". Online video clip.Youtube. 22 Mar. 2011. Web. 26 Mar. 2014.

domingo, 23 de março de 2014

Week #9, Free Post: Nike History

I am a big fan of Brand's and Company's histories, but nike story fascinates me because they started with no hope that this would become a Nike company. It was inside of a university that it started, an athlete of track and field, Philip Knight, founded the company named Blue Ribbon Sport together with his coach, Bill Bowerman.

In the beginning they did not have any own production they sold shoes made by a company from Japan, that nowadays is called ASICS. So Nike sold ASICS one day. After the two inicial man, a runner enter in the story, Jeff Johnson, who was the first employer of the company. He did the first ad and marketing material for the company and he also brought the name Nike.

The Nike check, their symbol the swoosh, came in the same year of the name 1971 and it was designed by a graphic designer student. Her name is Carolyn Davidson and she was in a class that Philip Knight was the professor, this way she did some works for his company in that time and came up with the logo that would be one of the most famous symbols in the world.

After they broke up with the Japanese company they started to develop their own material and in 1972 they came with a new footwear line. This was part of a U.S. Track and Field Trials. Around the 80's Nike was in a very successful period, because ether launched the Nike Air technology that exists and is a success until now. In 1988  the most famous tagline of the company and maybe of all the times came up, "Just do it".

Nike started to spread to many sports and teams in 1994 it sponsor some players on the World Cup that was won by the Brazilian Team. And the year after this Nike signed the entire team and started to design all the team material.

What amaze me the most in this kinds of history is that you realize that everything starts truly from the bottom. You can never predict what is going to happened in your future. I am sure that many companies started just a Nike, Apple or any other one from the big, and did not became successful, but these ones did they started with random people that had a goal in their mind and wanted to try it. This stimulates me sometimes to consider more the idea of entrepreneurship, maybe in the future I can start my own business as well.

Source:

"Nike History and Heritage". Nike Inc. Web. 20 Mar. 2014

quarta-feira, 19 de março de 2014

Week #9, Prompted Post: Recognizing Significance of Marketing

I always had an attraction for marketing, because this is fascinating huge. The fact that there is a science behind many small things that we overlook sometimes, makes it a huge field. I was reading an article that discuss the science of colors in marketing. This article makes us think about the huge importance that marketing has, because it surrounds our everyday life during all the time. Every where you go there is a sign of some brand, there is a product or even just a flyer, but still all of this have a marketing concept behind. In all of this thing there was someone behind it searching, studying and creating, since the type of letter of the package until the advertising campaign.

Marketing field is very broad and it is important for companies and brands, but it is also for people. Because in some way you want people to look for you in a certain mode, in a job interview you will deal with you own marketing, in the beginning of a relationship, in your social media.. you will do some strategies that are not formal but still they are trying to sell your idea. People also look for ways that they can show better and accomplish their goal. 

This article specifically treats about the colors in the brands logos, in products and in many other things, and work specifically with colors is not the main thing that marketing does. However this served to make me realize how important my field is because it covers many aspects that involves peoples life, since a marketing campaign for a company until the way that people also promote themselves in daily life. 

Article: 

Widrich, Leonard. Why is Facebook Blue? The Science of Colors in Marketing. “The Huffington Post”. 16 Jan. 2014. Web. 19 Mar. 2014

quinta-feira, 13 de março de 2014

Week #8, Prompted Post: Practicing your Knowledge, Junior Enterprise Experience

I always have been very interested when in doing the practicing of things and since I got in college has not been different.

In my first year of college in Brazil I was very excited and prepared to many opportunities. When you start in the university people are designated to show you all possibilities inside of the institution, and that is when the best experience of my life started. In one of the presentations that we were having, people from the Junior Enterprise that was located inside of the Business College came and presented the company for students and said that their selection process was going to start.

I was amazed by that idea of the junior movement, where students work in a company made of students and receive help from the professors of the college. This way I applied and was accepted, it  was a real company process we had interviews, group dynamics and also a trainee period, period when you develop a project during the first two months to show if you are able to work on the company or not.

This was a very huge hands-on experience because I was in a company that had the format of a real small company, with some directors,  two presidents and counselors. All the work that I developed during the whole year was very broad, I developed some internal projects that served to improve the internal operation of the organization and also the major projects that are external and deal with real clients.

For the major projects I worked in a business consulting for a Shoes company of the region, they needed a market research in a certain area of the city to see wether it was worth to open a new store in that area.

The project was realized by a manager and two consulters, and I was one of them. Together with my partners we did meetings with the client, listened their problem and guilted a plan for the consulting. The foundation for this project was the questionaries that we applied with more than 400 people over that specific area, for more than a week. This was a hard job, but very interesting because we could listened to people's reaction and analyze how they refer to the market. After this collection of data we had to analyze all the data and develop a big report that was going to be the final product for the client.

The report was a professional one that followed many rules from our company and many patterns. Beside the report we also delivered a presentation for all the director of the Shoes Company explaining our results and what was the final response about having a market or not

The experience when it comes to hands-on was amazing because it gave me a professional base since the first semester of university. But the personal experience that I had inside of the company was much more impressive, I related with people that I became my friends out side of the company, I also improved many aspect of my personality and of my life.

All the students that are part of a Junior Enterprise are differentiated, because they are working with things that you will learn just later in college and they create a strong base for when it comes the time to have this inside of classroom. After the 3 first months I could already see the difference inside of the classroom, other students were not worried with nothing not even the class and not they life, about adding experience out of the classroom. And I was already working in many projects, working with many people and also handling school well.


domingo, 9 de março de 2014

Week #7, Prompted Post: Contemplating Controversy, Olympics Winter Games in Sochi

During the month of February of 2014 happened the XXII Olympic Winter Games, which took place at Sochi, Russia. During the event this year came out a big controversy, the Olympic Committee decided to explore their equality culture through homosexuality.

However the host country has an opposite culture, and is extremely against homosexuality and even more about showing this to the population. Russia has  many policies that have a traditional and homophobic appeal.

 During the Winter Games this discussion came out as being a big fight among the world, and even companies were pressured to take a position about this subject and state their side of the story.  

There are many sides of this story that should be considered even  when we analyze through the Marketing side. This problem emerged from a lack of care of the creators of this new strategy for the Olympics  Winter Game. The Committee should have consider how broad this event is and also that they are being hosted by a traditional country that have their own laws and policies about it. 
When we are dealing with a global market it is very difficult and risky to deal with delicate subjects of the society. Even more when you are under a countries law that go against you. 

Other than the controversy about Russia being unfair or not and the Committee being right or not, it reached the companies sphere. With all the protests around the world against Russia position, the population asked for companies to declare their side. Some companies made a declaration about it, as McDonald's.

"McDonald’s supports the spirit of the Olympic Games and its ability to unite the world in a positive and inspirational way. We’ve been a proud sponsor of the Olympic Games for 37 years. Regarding the recent  Russian legislation, we support the International Olympic Committee’s belief that sport is a human right and the Olympic Games should be open to all, free of discrimination, and that applies to spectators, media, and athletes."(Taylor and Murphy)

Soruces:

Taylor, Charles, and Murphy, John. Dodging The Controversy Bullet: Marketing At Sochi In A Global Economy.” Forbes. 7 Feb. 2014. Web. 9 Mar. 2014


“Sochi 2014: Gay rights protests target Russia's games”. BBC News.  5 Feb. 2014. Web. 9 Mar. 2014