Week #8, Free Post: Super Bowl evening in Americans life

By the end of the year the marketing and advertising departments of huge companies have a very hard time with a lot of work to do. This happen because it is coming the most important date on the ads world the Super Bowl night, that is aired in the beginning of the year.

All marketing people have to prepare their big campaigns that are going to be aired in this big event. The Super Bowl attracts many people because ether are many football fans but there are also many fans of the commercials. It is a tradition in the american culture to be sitting with friend and family to watch the game itself but also the releases in the ads world.

When I was in the US for my first study abroad, my host family took me to their friends house because that was a Super Bowl evening. I was confused at the time because I am not a fan of football at all, I prefer soccer. But I had a lot of fan, because the commercial during this event is not the time when people go to grab something to drink or go to the bathroom, is the time that they stay just concentrated as they was during the game. Because the ads are part of the event.

After being introduced to the Super Bowl commercial I increased my knowledge and passion for the commercial and marketing side of business. I do not see my self creating ads but they contribute so much to our knowledge and way to analyze commercials, real life situation and business issues.