We
all know how the social media world is growing up very fast; there was the time
of Orkut, and then Facebook came to substitute it, there was the time for Msn
and then Skype came and bought it and included it in Skype services. And this
is the way this market has been since it came up.
Now
it was time for Facebook one of the main companies in the social media world to
make a new acquisition, it bought WhatsApp; an app that came out in 2009 and
grew apace. While I was reading some news articles about this popular
acquisition, I was able to see how this market is being monopolized. Facebook
has already bought Instagram in 2012, a popular social network
between teenager and young adults. And last year Facebook offered to buy
Snapchat, however the owner of the app didn't accept the deal.
Going
back to the latest deal, according to Goldman, WhatsApp users send "19 billion
WhatsApp messages per day, including 200 million voice messages and 100 million
videos". This is a very huge number, their users are more active daily than Facebooks user, because
WhatsApp is substituting the regular text messaging services, that
are offered by mobile phones carriers. The goal of Facebook isn't it mainly the profit that it can make with this app, but the power that it will bring with gaining the control of one more super popular app.
Source:
Goldman, D. Why WhatsApp is worth $19 billion. CNN Money. 20 Feb 2014. Web 23 Feb 2014.
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