I am a big fan of Brand's and Company's histories, but nike story fascinates me because they started with no hope that this would become a Nike company. It was inside of a university that it started, an athlete of track and field, Philip Knight, founded the company named Blue Ribbon Sport together with his coach, Bill Bowerman.
In the beginning they did not have any own production they sold shoes made by a company from Japan, that nowadays is called ASICS. So Nike sold ASICS one day. After the two inicial man, a runner enter in the story, Jeff Johnson, who was the first employer of the company. He did the first ad and marketing material for the company and he also brought the name Nike.
The Nike check, their symbol the swoosh, came in the same year of the name 1971 and it was designed by a graphic designer student. Her name is Carolyn Davidson and she was in a class that Philip Knight was the professor, this way she did some works for his company in that time and came up with the logo that would be one of the most famous symbols in the world.
After they broke up with the Japanese company they started to develop their own material and in 1972 they came with a new footwear line. This was part of a U.S. Track and Field Trials. Around the 80's Nike was in a very successful period, because ether launched the Nike Air technology that exists and is a success until now. In 1988 the most famous tagline of the company and maybe of all the times came up, "Just do it".
Nike started to spread to many sports and teams in 1994 it sponsor some players on the World Cup that was won by the Brazilian Team. And the year after this Nike signed the entire team and started to design all the team material.
What amaze me the most in this kinds of history is that you realize that everything starts truly from the bottom. You can never predict what is going to happened in your future. I am sure that many companies started just a Nike, Apple or any other one from the big, and did not became successful, but these ones did they started with random people that had a goal in their mind and wanted to try it. This stimulates me sometimes to consider more the idea of entrepreneurship, maybe in the future I can start my own business as well.
Source:
"Nike History and Heritage". Nike Inc. Web. 20 Mar. 2014
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