Remix of the knowledge, is when you put an information that you want to delivery in a blended format, like mixing words, music, colors, shapes.. It can be a website, a video, a sculpture, a music.., since it delivers its message
Here we are going to analyze a remix project, it is a video that was made by a consulting company from California. This remix project has the intention to attack people for their internship program. However they don't do this in a very nice and professional way. Lets analyze it in topics:
Revision: the topic revised here is the good aspects of this company, they share some of the words that guide their work in the beginning of the video. But what look like is that they just make this words lose all the meaning after the they show what the inters are doing and there is nothing to do with what they showed previously.
Arrangement: this project is arranged a way that in the beginning of the video you do not expect to see what you are going to see. Because they start the video in a much formal way than they end. They show aspects of a serious company, show certificates and organization environment. However after the music start it changes completely, it become a very unprofessional and disorganized idea.
Invention: this remix transmits a creative message, the invention here is that they put some aspects of the company in a way that they can fit to the music and also into the images that they want to show.
Delivery: this remix is delivered in the form of a video on YouTube, this might be a good delivery just if they are willing to share this video trough other medias. Because YouTube is not a place that people go to find job and professional opportunities.
Style: the style is totally inappropriate to the situation. It uses a very unprofessional style during most part of the video, which is not a good idea since this is a video that is willing to acquire candidates for an internship program. They also use images that show unprofessionalism inside of the company, transmuting the idea that this is not a serious company at all.
This way you can check the video and analyze by yourself what do you think. I would say that they did not achieved their goal with this video, which was to attack people for their internship program. If they did attracted some people, they should have reached the company with an image of irresponsibility, lack of commitment, party and fun, nothing of a professional and serious company.
Source:
Community Boost. "ALO Boom
Boom Pow (Digital Marketing REMIX)". Online video clip.Youtube.
22 Mar. 2011. Web. 26 Mar. 2014.
I liked the way you analyzed the video and I agree that the video did not necessarily achieve what it st to achieve. However my question to you is, do people gain more knowledge from these remix topics than a conventional article? what are your thoughts?
ResponderExcluirPranay, certainly they not acquire more than in a conventional article, because the article will have more content and would develop the information further. But the remix is a way to make people interested in the topic and also attack them, so the information on a remix is not as deep as in an article.
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